I will always love You.


Before the Tallinn Fashion Week 2017 Golden Needle shows, wearing Xenia Joost pants & blazer; Helvetika t-shirt & Adidas sneakers; H&M scarf

REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES - do not copy or steal
REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES – do not copy or steal

REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES - do not copy or steal
REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES – do not copy or steal

REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES - do not copy or steal
REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES – do not copy or steal

REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES - do not copy or steal
REBELLIONAIRES fabric patterns by Helene Vetik, created in affiliation with Xenia Joost © REBELLIONAIRES – do not copy or steal

Huhh-huhh-huhh! Väga vabandan kõigi-sõprade-inimeste ees keda olen unarusse jätnud viimastel nädalatel, kuid käsil oli mitu nii megasuurt projekti, et põhimõtteliselt magasin-närvitsesin-töötasin nonstop. Üks nendest sai eile kauni finaali Tallinn Fashion Weekil ehk siis Xenia Joost REBELLIONAIRES publiku lemmik! Hõissa-hurra. Minu roll selles tuusas loos oli algupäraselt mustrite ja illustratsioonide loojana, kuid kuna Xenial sattusid ette ootamatud tegutsemised Vietnamis, siis ulatasin abikäe ka kollektsiooni video & show loovjuhina. Eks ta pole kergemate killast töö, kuid vaikselt hakkab ärevus maabuma ja teadmine sellest, et kõik on hästi saabuma :)

Nagu näete on REBELLIONAIRES selline uniseks, unisize, megamugav, pehme, soe, nooruslik kaubamärk, leiab siit endale miskit nii musta kui roosa sõber. Räägiks pikemalt, aga täna omakorda Eesti Disainiauhindade jagamine kus meie firma Hmmm sai lausa 10 nominatsiooni, nii, et lähen nüüd selle üle põdema! Mic drop. Kalli.

My oh my I am so sorry that I haven’t been in touch with so many friends and colleagues for the past few weeks, I just had some accidental awesome shit to do & it ate me alive. One of the projects is now launched and it’s REBELLIONAIRES by Xenia Joost, also won the Audience Favorite award at the Tallinn Fashion Week 2017 last night! Woop! Anyways for the starters, I was very happy to have designed illustrations and fabric patterns for this collection, but as lovely Xenia had some accidental important unfinished business in Vietnam, I took on the helping out part with creative directing and styling the collection video & show itself. it’s not an easy job I’ll tell ya, but the realization of how good everything turned out is slowly kicking in :)

REBELLIONAIRES, as you can see, is a youthful, cozy, soft, warm, unisex, unisize brand. Lovers of black colors will find their stuff and the pink gang too. I’d tell you more about everything, but as my firm Hmmm is nominated for 10 design awards that take place tonight, I have to go and stress somewhere else. Mic drop. Hugs.

Fashion short for an upcoming streetwear brand REBELLIONAIRES. Camera & production: Kris Süld. Style & creative direction: Helene Vetik. Models: SAGE management. Special thanks to Adidas Originals.

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Original Boris Mäemets photography posters & postcards available at the Estonian Museum of Applied Art and Design

Esimene postitus peale pikka pikka suvist eemalolekut – nii palju pilte on kogunenud mida jagada, New Yorkist Helsinki Fashion Weeki ja Hiiumaani, kuid esimesena astub üles üleskutse tulla 12. augustist vaatama Kaadris ja Kaadri Taga näitust Eesti Tarbekunsti- ja Disainimuuseumis. Olen väga õnnelik, et sain antud näitusele graafikat luua ning kuraatoriks on omakorda lähedane inimene Anne Vetik ja näituse sisedisaineriks hea sõber Johan Tali, helikujundus Sander Mölder.

Näitusel saab vaadata Boris Mäemetsa 60′ ja 70′ aastate Eesti moeajakirjade telgitagust fotograafiat, nii, et tasub kindlasti muuseumiskäik ette võtta. Samuti valmistasime fotoprinte plakatite ja postkaartide kujul aka võimalik ka üpris rariteetset kraami koju seinale panna. Aadressiks Lai 17 Tallinn ja avamisajad on K-P 11-18.

Varsti näeb.

First post after summer vacay and a strong kickoff to a new blogging season. It’s been a while! I have so many cool looks and photos to share from New York to Helsinki Fashion Week and of course Hiiumaa, but more important is the photography exhibition curated by Anne Vetik as I was honored to create graphic design for this one & the exhibition design itself is made by my friend Johan Tali & sound design by Sander Mölder.

Meaning since 12. August (a day after my birthday!) everybody is invited to the Estonian Museum of Applied Art and Design to have a look at behind the scenes Boris Mäemets photography for the local fashion magazines in the 60’s and 70’s. The museum is located in Lai 17 street Tallinn and the opening hours are Wed-Sun 11-18.

Love.

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