26.10. 2017

ERDEM X H&M II

“There is very little difference in people,
but that little difference makes a big difference.
The little difference is attitude.”
― W. Clement Stone

Both full outfits from head to toes: Erdem x H&M 2017; Make up: Liisa-Chrislin Saleh; Photography: Kristiin Elmat; Lady in a suit: Aljona Eesmaa

25.10. 2017

ERDEM x H&M

ERDEMxH&M tuleb linna, täpsemalt Tallinna ja igasugusesse välismaa linna. Tuus on, et kõrgem mood tuuakse taas rahva sekka, samas tuus on ka oma nägemusega glamuuri raputada ja glitter kleidi alla t-särk susada ning tutimütsiga kroonida.

Kõige raskem antud seeria loomises oli pilte valida (komplektid tekkisid iseenesest ja ilma trotsimisega on harjutud, tänavu põiepõletikuta). Et siis pildistasime esimest korda Kristiin Elmatiga ja nii palju vahvikuid tulemusi tuli, et pane kasvõi sadakaheksakümnenelja pildiga galerii üles. Samas kuna tegu on ka Portail’i seeriaga, siis jagubki erinevat kraami nii sinna kui siia ja võib inspo saamiseks uurida mõlemat meediat.

Meie hottide jumede eest vastutas Fankadeeliku ilutegija Liisa-Chrislin Saleh. Suur tänu talle selle eest, kui ilma meigita riideid proovisin oli veits teine tera, mitte kole, lihtsalt teine :D

PS. Kollektsioon saabub müügile 2. novembril. Eestis saab seda osta Postimaja H&Mi kauplusest, mis avatakse erandkorras kell 8.00 ja e-poest hm.com :)

ERDEMxH&M is coming to town, Tallinn town and many other towns I suppose! Kewl that higher sort of fashion is once again available to the casual folks & of course I enjoyed spicing this glamorous with a t-shirt and crowning it with a ski hat.

The hardest part of the shoot was choosing the photos really (we are ok with posing in cold – no casualities, it was also easy to put the sets together). But! We were shooting with Kristiin Elmat for the first time and she did such an awesome job with so much to choose from that I could’ve created a gallery of thousand compositions. Good thing that Portail is also in the game so you might see a different choice of photos over there.

Hot facial features are brought to you by Fankadelik beauty master Liisa-Chrislin Saleh, believe me, when I tried on the clothes without make-up, it looked different, not ugly, just different :D

PS. The collection hits the stores on the November 2. It’s H&M Postimaja in Tallinn and the e-store hm.com :)


Both full outfits from head to toes: Erdem x H&M 2017; Make up: Liisa-Chrislin Saleh; Photography: Kristiin Elmat

Päris pikalt tuli skrollida huh, aga mulle lihtsalt meeldisidki kõik Silveri fotod ja tahtsingi tuleviku-endale mälestuseks kõik üles laadida. Meie ees on uus Adidas Originals EQT, pildistatuna Silver Mikiveri poolt, jumestatuna Liisa-Chrislin Salehi poolt, stiliseerituna Kärt Hammeri poolt ja kantuna mingi naise poolt kelle juuksed kasvavad sentimeeter päevas.

Kuna ma tahan olla mitte ainult visuaalne vaid ka informatiivne, siis toon välja, et esmakordselt on antud Equipment tossude puhul käibel Boost tallad ja esmakordselt on leged kolm triipu pressitud otse talla vormi sisse. Teisi Equipment saadikuid (mõned neist juhtumisi mu lemmikud stiilikunnid tantsunaised) saab uurida Eesti Adi instagramist, väga tuusad filmile jäädvustatud fotod on, täitsa teine asi kui keerutada sada kaadrit sekundis, rohkem nagu vahakuju ja kui liigutad keerad kõik tuksi (loe: positiivne ärevus) :)

That’s a lot of scrolling youguys, sorry for that but I couldn’t decide wether to go with this or that photo so I took them all for future me to reflect back at. the new Adidas Originals EQT is in front of us, styled by Kärt Hammer, MUAH’d by Liisa-Chrislin Saleh & photographed by ever so talented Silver Mikiver.

As I’d like to be not only visual but also informative, let me type in a couple of words about EQT. For the first time, Boost was used in the sole of the EQT ADV and for the first time ever, adidas created a moulded boost sole to include the characteristic three stripes of the adidas EQT sole. To see some other awesome local adi ambassadors you can head to the Adidas Estonia instagram, those are some reaaally cool pics as they are taken on film and instead of swirl and pose like crazy we had to hold it together like wax figures, one shot and that’s it, amazing!