24.11. 2016

Testing-Testing Framed By Karl

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Here we go

Framed by Karl ehk Karl Annus on disainer-prillimeister ja meie suhe pole mingi tavaline inimese ja prilli suhe, vaid Hmmm Stuudio ja kliendi suhe. Oleme teinud Karlile nime uuenduse, graafilise facelifti, fotod, koduka, ühesõnaga täismahus brandingu, et siseneda universumi turule.

Selleks puhuks pildistasime ka prillikataloogi ja ronisin ise ka korra Keni kaamera ette, et kõik prillitüübid järgi proovida. Lemmikud on kindlapeale ümarad vormid – Oskar, Linda ja Wolfgang. Where’s Waldo?!

Mis Karli teistest puu-prillimeistritest aga eristab on see, et ta suhtub sellesse ettevalmistus protsessi hullumeelse täpsusega, arvestab teie nina laiust, kõrvade kaugust, silmade kuju ja mida kõike veel. Prille saab valida 7’est erinevast puidust ja 9’st erinevast raamist. Kogu raamide tootmisprotsess on loodud nii, et nad oleks ülikerged, ei sooniks, ei muunduks ilmastikuoludes, on käsitsi lihvitud õlitatud. Ja muidugi mul endal uhke tunne, et graafilise disainerina olen saanud kõige selle osaks.

Framed by Karl is an artisan eyewear craftsman and designer, for me he’s not just a good designer but also a client of our Hmmm Creative Studio. Meaning I’m part of the team that created his branding, photography, homepage and everything else needed to enter the global market.

That means we also shot the catalogue and I smoothly pushed away our beautiful models to try out some frames myself. My favorites are – Oskar, Linda and Wolfgang. Round shapes. Where’s Waldo?

What differs Karl from other wood-optical designers is that’s his stuff is exttremely custom and sort of couture in it’s proccess. He measures noses, ears, eye shapes head size. The frames are so light and polished a million times, so they don’t really give you a bulky wood feeling. There’s 7 different wood types and 9 different shapes. And of course I’m preeetty proud to play the art director and graphic designer part in his success story. So yeah, that’s me and Framed By Karl for you.

Evelyn
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Nils

Oskar

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Linda

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Our stylist Kärt, MUA Eliise Brigita & creative director Kostja.
Check out their work at: framedbykarl.com lookbooks

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Photography: Ken Oja

www.framedbykarl.com

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